Match pound for pound the funds raised by the general public in the annual Children in Need appeal
Why is this important?
To support vulnerable and sick children and their families. There are many dreadful diseases and afflictions that mercifully most of us have neither knowledge or experience of. The NHS can only do so much; often there is no effective treatment or cure. The children and their families have to endure and need support to do so. Quality of life for children with life limiting or terminal illness if so important. Support for their families and siblings is vital. Sadly too many children have no or inadequate families and as a society we need to support them to develop into mature citizens who are "whole" and can lead fulfilling and worthwhile lives not only to their own benefit but for the good of society as a whole
